Ideas are like Milk: No grazing, No milk..

by Eugene Zaaijer

“Every really good creative person in advertising whom I have ever know has always had two noticeable characteristics. First, there was no subject under the sun in which he could not easily get interested. […] Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: No browsing, no milk.” – A Technique for Producing Ideas (1965), James Webb Young